Privacy policy
This explains what Onwards Management Limited does with the details you give us, which cookies this site uses, and the choices and rights you have.
Last updated 12 November 2026
Who we are
Onwards Management Limited is a UK company that represents athletes and arranges brand partnerships. We are the controller of the personal information described here, which means we are responsible for it. You can reach us about anything in this policy at hello@onwardsmanagement.com.
Onwards Management Limited is registered in England and Wales, company number 17540410. Registered office: 71–75 Shelton Street, Covent Garden, London WC2H 9JQ.
What we collect
When you use the enquiry form: what your enquiry is about, your name, your email address, your sport, your company or club if you give one, and your message.
When you email us: your email address, your name if you include it, and whatever you write to us.
When you browse the site: if you accept cookies, Google Analytics records how you use the site, such as the pages you view, roughly where you are, the device and browser you use, and how you arrived. If you reject cookies, none of this is stored on your device.
Why we use it
- To reply to your enquiry and, if we go on to work together, to set that up. Our lawful basis is our legitimate interest in answering people who contact us, or taking steps at your request before entering a contract.
- To understand how the site is used and to measure our advertising, so we can improve both. Our lawful basis is your consent, which you can withdraw at any time.
We don't sell your information, and we don't add you to a mailing list because you sent an enquiry.
Who handles it for us
- Netlify hosts this website and receives and stores enquiry form submissions.
- Google provides Google Tag Manager and Google Analytics, which only store data if you accept cookies.
- Google Workspace (Gmail) holds emails you send us and our replies.
These providers act on our instructions. Some of them process data in the United States. Where that happens, the transfer is covered by the UK's data bridge with the US or by standard contractual safeguards.
How long we keep it
We keep enquiries and the emails that follow for up to two years after our last contact, unless we start working together, in which case we keep what we need for as long as that relationship and our legal obligations require. Google Analytics data is kept for 14 months.
Cookies
We only set analytics and advertising cookies if you choose Accept in the cookie banner. You can change your choice at any time with the button below or with Cookie settings at the bottom of the home page.
| Name | Set by | Purpose | Lasts |
|---|---|---|---|
_ga | Google Analytics | Tells visits apart, only if you accept | 2 years |
_ga_* | Google Analytics | Keeps the state of a visit, only if you accept | 2 years |
_gcl_* | Google Ads | Measures whether ads led to a visit or enquiry, only if you accept and only if we run Google ads | 90 days |
onwards-consent | This site | Remembers your cookie choice, stored in your browser's local storage rather than as a cookie | Until you clear it |
Your rights
Under UK data protection law you can ask us for a copy of your information, ask us to correct or delete it, ask us to restrict or stop using it, object to how we use it, and ask for it in a portable format. Where we rely on your consent, you can withdraw it at any time. Email hello@onwardsmanagement.com and we will reply within one month.
If you're unhappy with how we've handled your information, please tell us first. You also have the right to complain to the Information Commissioner's Office at ico.org.uk.
Young athletes
If you are under 18 and interested in representation, please ask a parent or guardian to contact us with you or on your behalf.
Changes
If we change how we use personal information, we will update this page and the date at the top.